![]() "It is one of the titles we'll be jumping up and down about and championing the loudest," Applebaum says. There will be a print advertising campaign and author's tour. In September, "Into the Forest" will be released as a trade paperback for $12.95. "The hotels were better, and so was the food," she says. Hegland and editor Brian Tart revised it, new cover art was commissioned and Bantam sent Hegland to booksellers' conventions last fall. To do so, a hardcover edition was printed in two runs of 45,000 copies, priced at $21.95 each. "It's a terrific book that deserved an audience we thought we could reach." "It's becoming more common that a mainstream publisher will acquire the rights from a regional publisher," Applebaum says. "It still is."īut it wasn't shocking to Irwyn Applebaum, publisher of Bantam, a division of Bantam Doubleday Dell, which is owned by Bertelsmann AG, the German company that is buying Random House. She did, and learned that Bantam Books had won the war by paying $350,000 for the rights. The machine clicked on, and she heard Calyx director Margarita Donnelly screaming, "Jean, Jean, pick up the phone." Hegland learned about it while she was schooling her three kids and screening phone calls at their home near Healdsburg. But around Thanksgiving 1996, a bidding war erupted between Bantam and Ballantine in New York over her futuristic paperback about two teenage sisters getting by in the woods without food, water, utilities or either parent. ![]()
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